Responsive Web Design Company
Why do we need a Website?
According to a recent survey of B2B marketers:
“The #1 challenge for B2B companies is generating high quality leads.”
Those leads are getting harder and harder to come by using traditional marketing techniques like print ads and tradeshows. With fewer quality leads coming in, and many marketing budgets remaining frozen, the cost per lead is increasing. Marketers at B2B companies are increasingly turning to online means of sales lead generation.
So where do the online leads come from?
Your website. It all starts with your website. If you don’t have a website it will be awfully hard to generate leads online. Your website should be the hub of all your future online marketing and thus online lead generation activities.
Responsive Web Design and its Benefits:
Smartphone and tablet adoption rapidly increases, so does the importance of mobile-friendly websites. Smartphones and tablets have changed the approach toward design and user experience. Before the spread of mobile devices with advanced web-browsing capability, web designers had only one primary challenge to deal with keeping the same look and feel of their websites. However, interacting with websites on smartphones and tablets is not the same as doing that on a desktop computer monitors. Factors such as Click versus Touch, Screen-size, Pixel-resolution, support for Adobe’s Flash technology, optimized markup and many more have become crucial while creating websites with Responsive Design.
If SEO is a core component of your digital marketing strategy, having a mobile–friendly website is becoming essential. Mobile sales have already overtaken desktop sales, and mobile Internet usage is predicted to overtake desktop internet usage by 2015. It is only logical that mobile search will overtake desktop search at some point in the near future as well.
To find out more advantages of a responsive website, click here to read more.